Nesquik: Bunnies Up, Buddy
Old Bunny, New Tricks. Bringing a classic treat, and one iconic bunny to fridges near you.
Bunnies Up, Buddy
The kids are all grown up and Nesquik needed to inspire twenty-something guys to rediscover their love of their childhood favorite. We paired up their iconic mascot, Quicky, with super star athlete and Nesquik superfan DK Metcalf to bridge the gap.
The campaign introduced a new tagline and iconic salute, inviting Nesquik lovers to enjoy a long, delicious sip of the milk that’s been hitting the spot since forever.
Art Direction
Concept Ideation
Design
Agency: Red Tettemer O'Connell + Partners
Creative Directors: Todd Taylor + Chris Plehal
Senior Art Director: Mariesa Greenholt
Copywriter: Roman Manning