Reyka Vodka : Adopt a Puffin
Building brand awareness and saving puffins one vodka at a time.
Buy Vodka. Save Puffins.
Reyka Vodka is made of Iceland. Crafted from glacier water, and filtered through lava rocks, they have a love for the land that makes them. This includes the beloved, yet endangered puffin. To help raise money and awareness we partnered with the National Audubon Society and invited consumers to “Adopt a Puffin.”
Consumers (or (Puffin-Daddy’s) participated by purchasing donation packages in exchange for premium puffin swag and endless puffin content. In addition Reyka donated a percentage of proceeds from Vodka sales to protect puffin habitats.
Art Direction
Concept Ideation
Swag Design
Agency: Red Tettemer O'Connell + Partners
Creative Directors: Todd Taylor + Chris Plehal
Art Directors: Mariesa Greenholt + Michelle Maben
Designer: Dave Weist