Dietz & Watson: Deli Deli
Ye Royal Purveyors of Meats + Cheeses goes live on Super Bowl Sunday
With the hometown team playing in the big game Philadelphia purveyor of Premium Meats and Artisan Cheeses, Dietz and Watson wanted to make some noise. So we hacked a certain big beer brand’s campaign and took to Facebook Live, giving away free meats and cheeses in an 8 hour live broadcast leading up to kickoff. The spoils were delivered same day by costumed deli workers and beyond by non-costumed Amazon Prime Now, giving everyone a reason to cry out…
Deli Deli!



Art Direction
Set Design
Peasant
Agency: Red Tettemer O'Connell + Partners
Creative Directors: Todd Taylor + Chris Plehal
Art Directors: Mariesa Greenholt + Justin Rentzel
Copywriter: David Valento