Chi Chi’s

Nostalgic restaurant margaritas, enjoyed wherever.

Now, It’s a Party

Nostalgic Mexican restaurant chain turned salsa brand was bringing back an icon, the OG restaurant margarita, now packaged in single-serve bottles and needed a new look to launch the product into this decade while paying homage to their classic restaurants. We celebrated this with a new campaign look and feel leveraging the iconic Talavera tiles to bring that Mexican restaurant experience home.

Art Direction
Concept Ideation

Agency: Red Tettemer O'Connell + Partners

Creative Directors: Todd Taylor + Chris Plehal

Art Director: Mariesa Greenholt

Designer: Chris Henry

Copywriter: Roman Manning

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