Chi Chi’s
Nostalgic restaurant margaritas, enjoyed wherever.
Now, It’s a Party
Nostalgic Mexican restaurant chain turned salsa brand was bringing back an icon, the OG restaurant margarita, now packaged in single-serve bottles and needed a new look to launch the product into this decade while paying homage to their classic restaurants. We celebrated this with a new campaign look and feel leveraging the iconic Talavera tiles to bring that Mexican restaurant experience home.
Art Direction
Concept Ideation
Agency: Red Tettemer O'Connell + Partners
Creative Directors: Todd Taylor + Chris Plehal
Art Director: Mariesa Greenholt
Designer: Chris Henry
Copywriter: Roman Manning