Sparkling Ice
Heading into 2024, Sparkling Ice needed some big thinking to take them from a cult product to a cult brand. A sparkling water with the flavor and carbonation of fruit-flavored soda they needed a campaign that packs as much punch as their fruit-filled fizzers.
Anything But Subtle
If you’re looking for subtlety, sparking ice isn’t the drink for you, and neither is this campaign. For a brand that approaches their flavors with a “more is more” attitude we launched a campaign that refuses to whisper. A new tagline with lots of attitude and a look and feel that owns big juicy flavor with violently smashed fruit and screams refreshment with pops of bold vibrant colors. Top it off with the ever-sparkling Annie Murphy as the Chief Flavor Officer of the Sparkling Ice Flavor lab behind it all.
Art Direction
Concept Ideation
Design
Agency: Red Tettemer O'Connell + Partners
Creative Directors: Todd Taylor + Ari Garber
Senior Art Director: Mariesa Greenholt
Senior Designer: Dave Weist